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Ireland West Airport Knock becomes first Irish airport to launch mobile responsive website

Ireland West Airport Knock has launched a new mobile responsive version of the airport website,

The new mobile responsive site, which is expected to generate over one million hits annually, delivers an intuitive layout and fresh, clean look, while retaining all of the content and popular features found on the desktop site, including live flight status, destinations, important passenger information, news updates, special offers and competitions. The end result provides a clean, user-friendly design with improved functionality to respond to the demands of modern day passengers.

Over 300,000 visitors to annually view the site from mobile or tablet devices – including the full spectrum from iPhone to Android and tablets – prompting the strategic decision to create a mobile responsive website that is optimised for all screen resolutions and devices. Passengers will enjoy a seamless content and much improved browsing experience when accessing the airport website on their mobiles and tablets.

Donal Healy, Marketing Manager, Ireland West Airport Knock, said: “It was important to create a site that meets the needs of our passengers and creates a seamless user experience whether you’re at home, on the move or at the airport. We were delighted to partner with local, Galway based, digital marketing company, Jef Media and their Magnify team on this project and we are delighted with what they have delivered for us. Over the coming months, we expect to add further exciting new features to the website, such as online parking and a booking engine that will further enhance the offering for passengers using the airport.”

Jonathan Hayes, MD of Jef Media’s ‘Magnify’ team, added: “The Magnify team worked very closely with Ireland West Airport Knock to identify and maximize the benefits of providing relevant information on a timely basis, via mobile devices, to the airport’s target market. With 64% of people now using smart phones and tablets to research and plan their next holiday, having a mobile responsive website is a priority for the airport as it should be a priority for any business in the tourism sector.“The Magnify team are experts in helping businesses, big and small, realize their full potential online by creating easy to use mobile responsive websites that work on any mobile device. We then use proven online marketing strategies and techniques to drive traffic to the user friendly website that is literally in the palm of the customer’s hand. As our name suggests the Magnify team help you to “magnify” your business online.“Ireland West Airport Knock has developed an array of exciting and innovative ideas to capitalize on the ever growing online market and the Magnify team are looking forward to working with them to bring those ideas and strategies to fruition.”
The launch of the new mobile website forms part of a wider transformation of the airport following a major refresh and rebranding of the shops, bars and restaurants available at the airport.

Ireland West Airport Knock continues to focus on improving the passenger experience at every stage of the journey and further projects are currently under development in this regard.

To celebrate the launch of the new mobile website Ireland West Airport Knock are offering you the chance to win a fantastic short break to Glasgow - click here to enter